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Posts Tagged ‘Blink’

I just finished reading Blink: The Power of Thinking Without Thinking by Malcolm Gladwell. Perception is a fickle thing. When IBM created a text editor for their mainframe terminals, they ran into a weird problem. They we too fast. Changes were applied to the screen faster than people would perceive them. In order to nudge the brains of their users, they made the screen flash when a change occurred.

Working in an industry where people want high returns on low risk, I find myself at a loss to explain my sense of what is the right or wrong path. On more than one occasion. I have spend days preparing presentations to give decision makers warm fuzzies in dealing with issues which seem perfectly obvious to me. It takes days because there is a long way between perfectly obvious and the breadcrumb laden trail that people seem to need.

Unfortunately, you can’t Google yourself into a state of experience. So the question becomes, you do want to understand or just cover you ass? A paper trail does this quite nicely. At some point, you must make the decision.

If you want to glimpse the process, read the book.

 

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